What would you do if your business suffered a ransomware attack tomorrow? Do you have a contingency plan in case of a tornado, hurricane, or earthquake? The unexpected can happen anytime, and small businesses can get hit particularly hard.
Small businesses are the backbone of many economies. They are critical for job creation, innovation, and community development. But running a small business comes with significant risks. This includes financial uncertainty, market volatility, and natural disasters.
60% of small businesses fail within 6 months of falling victim to a cyber-attack.
Thus, small business owners must prepare for the unexpected. This is to ensure their longevity and success. In this article, we will discuss some tips to help small businesses get ready for anything.
Tip 1: Create a Contingency Plan
One of the most critical steps in preparing for the unexpected is to create a contingency plan. A contingency plan is a set of procedures that help a business respond to unforeseen events. Such as natural disasters, supply chain disruptions, or unexpected financial setbacks.
The plan should outline the steps the business will take in the event of an emergency. Including who will be responsible for what tasks. As well as how to communicate with employees, customers, and suppliers.
Tip 2: Maintain Adequate Insurance Coverage
Small businesses should always maintain adequate insurance coverage. This protects them from unexpected events. Insurance policies should include things like:
Liability coverage
Property damage coverage
Business interruption coverage
Data breach costs
Business interruption coverage is particularly important. It can help cover lost income and expenses during a disruption. Such as a natural disaster or supply chain disruption.
One of the newer types of policies is cybersecurity liability insurance. In today’s threat landscape, it has become an important consideration. Cybersecurity insurance covers things like costs to remediate a breach and legal expenses.
Tip 3: Diversify Your Revenue Streams
Small businesses that rely on a single product or service are at greater risk. Unexpected events can cause them significant harm. Something like a raw material shortage could cripple an organization without alternatives.
Diversifying your revenue streams can help reduce this risk. It ensures that your business has several sources of income. For example, a restaurant can offer catering services. A clothing store can sell merchandise online as well as its physical location.
Tip 4: Build Strong Relationships with Suppliers
Small businesses should build strong relationships with their suppliers. This ensures that they have a reliable supply chain. This is particularly important for businesses relying on one supplier for their products.
In the event of a disruption, having strong relationships matters. It mitigates the risk of a supplier bankruptcy or supply chain issue. Having supplier options can help reduce the impact on your business.
Tip 5: Keep Cash Reserves
Small businesses should keep cash reserves to help them weather unexpected events. Cash reserves can help cover unexpected expenses. Such as repairs, legal fees, or loss of income. As a general rule of thumb, businesses should keep at least six months’ worth of expenses in cash reserves.
Tip 6: Build Strong Outsourcing Relationships
If business owners try to do everything in house, they’re at higher risk. For example, if a key IT team member quits. In this case, the company could face major security issues.
Build strong outsourcing relationships with an IT provider and other critical support services. If something happens to a company’s staff or systems, they have a safety net.
Tip 7: Check Your Financials Regularly
Small business owners should check their finances regularly. This is to ensure that they are on track to meet their goals and to identify any potential issues early on.
This includes:
Tracking income and expenses
Creating and reviewing financial statements
Regularly meeting with a financial advisor
Tip 8: Invest in Technology
Investing in technology can help small businesses prepare for unexpected events. For example, cloud-based software can help businesses store their data off-site. This ensures that it is safe in the event of a natural disaster or cyber-attack. Technology can also help businesses automate processes. Automation reduces the risk of errors and improves efficiency.
Tip 9: Train Employees for Emergencies
Small businesses should train their employees for emergencies. This helps ensure that everyone knows what to do in the event of an unexpected event.
This includes training for natural disasters, cyber-attacks, and other emergencies. Businesses should also have a plan for communicating with employees during an emergency. As well as ensure that everyone has access to the plan.
Tip 10: Stay Up to Date on Regulatory Requirements
Small businesses should stay up to date on regulatory requirements. This helps ensure that they are compliant with all laws and regulations. This includes tax laws, labor laws, and industry-specific regulations. Non-compliance can result in fines, legal fees, and damage to your business’s reputation.
In conclusion, small businesses face many risks. But by following these tips, they can prepare themselves for the unexpected.
Improve Business Continuity & Disaster Preparedness
Get started on a path to resilience and protect your business interests. We can help you prepare for the unexpected. Give us a call today to schedule a chat.
Data visualization is a powerful tool for communicating complex data. It presents it in a simple, easily understandable format. But it is not enough to simply create a graph or chart and call it a day. To truly make use of information, it is important to create insightful reports. Reports that effectively communicate the story behind the data.
Insightful reports help decision-makers understand key trends and patterns. As well as identify areas of opportunity and make informed decisions. If analytics graphs and bar charts are only telling part of the story, it can lead people to wrong decisions.
Creating holistic and insightful reports requires the use of several data points. One tool that enables this is Microsoft Power BI.
What Is Microsoft Power BI?
Microsoft Power BI is a business intelligence tool. It allows you to connect many data sources to one dashboard. Using Power BI, you can easily model and visualize data holistically.
The platform has over 500 different data connectors. These connectors can tap into sources such as Salesforce, Excel, Azure, and more. Users can leverage pre-built report templates to save time in creating data-rich reporting. Teams can also collaborate and share dashboards virtually.
Tips for Designing Great Data Visualization Reports
Getting started in Microsoft Power BI entails:
Signing up for the software
Connecting your data sources
Using its tools to create report visualizations
But creating great reports goes beyond that. Below, we’ll go through several tips and best practices for getting the most out of your Power BI output.
Consider Your Audience
You should design reporting dashboards with the end user in mind. What is it that this audience wants to see? Are they looking for bottom-line sales numbers? Or do they want to cover insights that can help target productivity gaps?
The use of clear and concise language and effective visualizations are important. These help to highlight the key takeaways from the data. Customize reports to the audience’s level of technical expertise and business goals.
Don’t Overcomplicate Things
Many times, less is more. If you find that your dashboard looks crowded, you may be adding too many reports. The more you add, the more difficult it is to read the takeaways from the data.
Remove all but the most essential reports. Look for ways to include different data sets in a single report, such as using stacked bar charts. Dashboards should show important data at a glance, so do your best to avoid the need to scroll.
Try Out Different Chart Types
Experiment with presenting your data in different ways. Flip between bar, pie, and other types of charts to find the one that tells the story the best. When building a new dashboard for your organization, get some input. Ask those who will review the reports which chart type works best for them.
Get to Know Power Query
Power Query is a data preparation engine. It can save you a lot of time in developing insightful reports. This engine is used in Microsoft tools like Power BI and Excel.
Take time to learn how to leverage this tool for help with:
Connecting a wide range of data sources to the dashboard
Previewing data queries
Building intuitive queries over many data sources
Defining data size, variety, and velocity
Build Maps with Hints to Bing
Bing and Power BI integrate, allowing you to leverage default map coordinates. Use best practices to leverage the mapping power of Bing to improve your geo-coding.
For example, if you want to plot cities on a map, name your columns after the geographic designation. This helps Bing identify exactly what you’re looking for.
Tell People What They Are Looking At
A typical comment heard often when presenting executives with a new report is, “What am I looking at?” Tell your audience what the data means by using features like tooltips and text boxes to add context.
Just one or two sentences can save someone 5-10 minutes of trying to figure out why you gave them this report. That context can get them to a decision faster. It also helps avoid any confusion or misunderstandings about the data.
Use Emphasis Tricks
People usually read left to right and from top to bottom. So put your most important chart at the top, left corner. Follow, with the next most important reports.
If you have specific numbers that need to stand out, increase the font size or bold the text. This ensures that your audience understands the key takeaways.
Use can also use colors to emphasize things like a “High, Mid, Low.” For example, a low level of accidents could be green, a mid-level in yellow, and a high colored red. This provides more visual context to the data.
Need Help with Power Bi or Other Microsoft Products?
We can help you get started or improve your use of Microsoft 365, Power BI, and more. Give us a call today to schedule a chat about leveraging this powerful platform.
Scheduling appointments is a common activity. Salespeople often set up virtual appointments to answer questions about a product. Software companies allow people to schedule live demos. Telehealth therapists allow clients to book video sessions.
Those are just a few examples of some groups that are going to love a new Microsoft Teams feature. Virtual Appointments was recently added to the platform. It adds a new meeting style tailored for engagements with customers.
Have you’ve been using Teams and a different online appointment app? This new feature will streamline the experience.
What Is Virtual Appointments in Teams?
Virtual Appointments gives you an all-in-one meeting platform for customer engagements. You can schedule, manage and conduct B2C meetings in Microsoft Teams.
This new feature brings together the scheduling component with the video conference interface. Anyone with the link can join the virtual appointment. They do not need a Teams account.
The power of Microsoft’s scheduling app, Bookings, connects to Teams. This makes the Virtual Appointments function as seamless as possible.
Some of the features below will be available with any Microsoft 365 plan. Some are available with a premium plan.
Teams Virtual Appointments Features
Manage Scheduled Appointments
You can see your scheduled appointments in a single view. Manage cancellations and time changes easily.
Send Customized Confirmations & Reminders
You can send customers a customized message via SMS or email. This personalizes the experience for them. You can also use automation to give that personal touch without having to send each one manually. Automated appointment reminders are another time-saving function.
Customized Waiting Room
Add a personal touch to your virtual engagements. You can customize the Teams waiting room. You can use themes and logos to brand your business. You can also chat with attendees while in the lobby waiting room. This is helpful if your current appointment is running a little long. You can let them know you’ll be right with them.
Meeting Follow-ups
You can send meeting follow-ups after a virtual appointment. This helps you reduce the time it takes to send any promised follow-up information. You also keep all details in a single place. This makes your client communication trail easier to follow.
Organization & Department Analytics
How effective are your appointments? It’s hard to know if your demos are resulting in sales if you don’t have a good tracking system. It’s also important to have visibility into customer appointments across the organization.
You can do this with a premium analytics feature. It gives you helpful reporting. The reporting provides insights into B2C virtual appointments in all departments.
How to Use Virtual Appointments
To start using Virtual Appointments in Teams, admins must set up a few things. Note, they must be a Bookings admin to access these settings.
Create a Calendar
In the Virtual Appointments app choose to “Create a calendar.” You can find this option on the Home tab.
Larger organizations may wish to create different calendars for different departments.
Add Staff
Next, add staff members. You can add up to 100. You will also need to assign them a role. Once you’ve added your staff, you can view their availability in both Teams and Outlook.
What’s another nice thing about using an integrated platform like M365? It’s the cross-app compatibility. Your calendar syncs across apps.
Create Appointment Types
You’ll next set up your appointment types. You can choose from these two options:
Scheduled: You schedule the day/time. The system adds this information to the email confirmation.
On-demand (Teams Premium): Customers can choose when to meet from your booking calendar.
If you choose to use SMS notifications and have the right Teams plan, you can set this up next. This allows you to easily send appointment confirmations and reminders via text message.
Note: Attendees currently need a valid U.S., Canadian, or U.K. phone number to receive the SMS notifications.
Link Forms (If desired)
If you would like your attendees to fill out any forms, you can link them now. Virtual Appointments allows linking up to four cloud-based forms. These would be forms you have created in Microsoft Forms.
Publish Your Booking Page
If you want to give customers the ability to book on-demand appointments, take this next step. You will need to publish the booking page. You do this on the “Manage” tab of Virtual Appointments. Select “Booking page,” and turn on “Publish booking page.”
Get Help Using Your Microsoft 365 Tools More Effectively
Microsoft 365 is a platform with many possibilities. Often, companies aren’t using all the features they could. As a result, their team may be less effective. They could also be wasting money on apps they don’t need.
Are you interested in help supercharging your Microsoft 365 experience? Give us a call today to set up a meeting.
Customers look for convenience. In today’s world that means technology that makes their life easier. From webforms to POS systems, you need to keep the customer experience in mind in all you do.
When people aren’t happy with their experience interacting with a company, they leave. And their experience might not have anything to do with your products or services. Maybe they found it hard to navigate your website. They may have a question, but no one was around to answer it.
Customers expect you to make it easy for them to do business with you. Companies that do that, reap the benefits. Customer-centric companies are 60% more profitable than those that aren’t.
Technology is key to converting website visitors into clients. It’s also key for keeping customers happy and returning to buy again.
Where should you focus? Below are several ideas for all business budgets.
Cloud Forms
Are you still emailing forms in Microsoft Word to your customers? Using cloud-based forms makes the experience much better. Your customer doesn’t need to save a form to their computer and remember to email it back. Instead, they can follow a link and fill out the info online from any device.
Moving your forms to the cloud makes it easier for you as well. The form data comes in automatically. These systems also collate forms and provide analytics.
If you use Microsoft 365, then you already have a cloud form tool. Look for Microsoft Forms in your available applications or visit Microsoft’s site.
Digital Signatures
Experts expect the use of eSignatures to grow by 69% by 2024. The ability to digitally sign documents means more contracts get signed. People don’t have to print out a form, sign it, then scan it back in. Any of those activities could mean a bump in the road.
Printers run out of ink. People have trouble with a scanner they rarely use. The list goes on. Any problem can mean a customer rethinks signing a document that you need.
Using digital signatures streamlines the process. You can handle the transaction online. You also ensure you have a legally binding signature.
Smart Chatbot
When someone makes a buying decision, they often have a question. If they don’t have a quick and easy way to get an answer, they may go elsewhere.
Chatbots are really smart these days. If you program them right, they can answer a large percentage of repeat questions. They’re there 24/7 on your website ready to help in a moment of need.
Many customers actually like them. About 68% of consumers are happy using helpful chatbots. They say they like that they get a fast answer from a bot. This isn’t always the case when customers send an email.
SMS Notifications
SMS notifications are another type of technology that can improve customer experience. Emails have become flooded with junk mail. When someone needs to know about a shipment or purchase, they often prefer it by text. This way the message isn’t missed.
Think about implementing SMS notifications for important customer alerts. Make sure you have an opt-in and opt-out method. It’s also a best practice to let the customer choose which alerts they want to receive. Such as payment notifications, sales, or shipping details.
Business Mobile App
People have been in a transition from websites to apps for a while. Of course, the internet isn’t going away, but apps are gaining ground. A big reason for this is the rise of smartphone use.
Smartphone searches are overtaking web searches. And when people are on a mobile device they prefer apps over websites. Studies show that mobile users spend 90% of their time using apps, and just 10% using an internet browser.
Think about implementing a mobile app for your business. This can make it easier for customers to do business with you. It also gives you more marketing and service capabilities, such as push notifications.
If you’re on a tight budget, you could start with a “wrapper” app. These are solutions that take your existing website and transform it into an app.
FAQ Kiosk
For retail stores, having an FAQ kiosk available can provide a positive experience. It can allow customers to get questions answered quickly. It could also help them look up sales and coupons.
Service businesses can also benefit by using this digital tool. They can use it for commonly asked questions. They can also use it to direct clients to staff offices.
VoIP Phone System
You might think of your phone system as an internal piece of IT. But it’s also one of your most customer-facing technologies. The experience people get when they call is a vital part of how they view your business.
VoIP phone systems give staff the flexibility to help customers anywhere. This is true even when away from their desks. They also enable things like group ring, auto-attendant, and voicemail to email. All these features make for better caller interaction with your business.
Get Help Planning Your Technology Roadmap
Which technology upgrades will benefit your bottom line the most? How should new systems integrate into existing solutions? These are some of the things we look at when helping you look ahead to the future. Give us a call today to schedule a chat.
It’s a common theme. You begin seeing these amazing CGI images of your friends on Facebook or Instagram. You think, “How can I make one?”
Filters and self-portrait apps have come a long way. You can now make yourself look like Hollywood’s version of a character in the next hit animated film. It still kind of looks like you, only a dream version with “perfect” hair, skin, and facial features.
The latest of these modern vanity marvels to make the rounds is Lensa AI. You upload about 10 photos so the app can feed that data into its AI algorithm. Then, once it maps your facial features, it generates several fantasy selfies of you.
These magical avatars don’t come for free though. While you can download the app for free and use it in a limited fashion, you need to pay to do more. To get unlimited access for one week, it’s $2.99. There are several pricing tiers for its avatar packs and membership access. These range from $3.99 for Avatars Pack 1 to $35.99 for full membership.
It sounds like a little harmless digital fun, right? That’s what many companies making apps like this like you to think. Vanity is an easy sell, and who doesn’t want to have a fabulous profile pic?
But for Lensa AI and several similar self-portrait apps, you’re paying more than you know. The cost comes from the data privacy rights you’re giving up. And these can go far beyond the app itself.
Why Worry About Data Privacy with Lensa AI & Similar Apps?
Thanks to laws like GDPR, software and app developers need to tell you what they do with your data. Looking at the app at the Mac App Store, a few alarming things jump out.
Data Used to Track You
Once you download the Lensa AI app, it can track your phone activity. The app store states that the app may use purchases and unique identifiers to track you. And this doesn’t mean only tracking you while in Lensa AI. It can track you across websites and apps owned by other companies.
Data Collected
Lensa AI scours your device for a lot of different data points. By downloading it, you permit it to do this. Some of the tracking links to you personally (such as linked to your name, IP address, or phone number). It collects a lot of other data, but not with your name or another identifier on it.
Data collected and linked to you:
User content (such as the images you upload)
Data collected, but not linked to you:
Purchases you make on websites or apps
Usage data for apps, etc.
Identifiers (this isn’t specified, but could mean things like city or gender)
Diagnostics from your device
Loss of Rights to Your Uploaded Images
What apps like Lensa AI do with your data is a grey area. Many tech companies, such as Facebook, have been known to act irresponsibly with user data. Many are purposely vague in their terms and conditions, leaving the door open.
One section from the Lensa AI Terms that users agree to states the following:
“…solely for the purposes of operating or improving Lensa, you grant us a time-limited, revocable, non-exclusive, royalty-free, worldwide, fully-paid, transferable, sub-licensable license to use, reproduce, modify, distribute, create derivative works of your User Content, without any additional compensation to you…”
For the sole purpose of “operating” Lensa, could mean anything. It could mean that to make more money to operate the business, the company needs to use your images. Note that it also states it can modify, distribute, etc. YOUR user content.
Things You Can Do to Protect Your Data Privacy
Don’t Immediately Jump on Every Fad
This one may be hard when you see all your friends using a new app. It’s natural to want to be a part of that. But try waiting a week. Most likely those avatar images from the latest selfie app won’t be blowing up your feed anymore.
Read App Terms & Conditions
Take the time to read an app’s terms. You are often giving up more data privacy rights than you realize. This includes giving an app the ability to track just about everything you do on your device. Be aware of what’s at risk before you download a new app.
Restrict Data Collection
If you can’t resist an app’s charms, at least make it as secure as possible. This includes taking the time to restrict its data collection features, where possible.
Use your phone’s privacy and security settings to turn off data sharing. For the Lensa AI app, you can also contact the company to request that it delete your data from its servers. Its privacy policy states to email [email protected] for questions and concerns.
Get a Device Privacy Checkup
The more apps you use, the more complicated data privacy can get. Don’t leave it to chance. We’ll be happy to help. Give us a call today to schedule a device privacy checkup.
Microsoft 365 is one of the most popular cloud platforms in the world, with about 345 million paid seats. Microsoft cloud tools numbers were up 32% in Q3 2022 compared to the previous year.
One of the reasons for its continued growth is the suite of cloud tools offered in the service. Users get a stable of over 20 different apps, including the core MS Office suite.
With so many different apps, it’s not uncommon for some to go unused. Companies may not even be aware they have access to these other helpful tools. One of the handiest apps you get with a Microsoft 365 subscription is Microsoft Forms.
From sending year-end customer surveys to assessing change readiness, Forms makes it easy. This online survey and form-building tool has a lot to offer organizations. And if you have a subscription to Microsoft 365, then you already get Forms included for free.
What Is Microsoft Forms?
Microsoft Forms is a drag-and-drop form, quiz, and survey creator. It’s simple to use and allows you to send out surveys via a link. Recipients can fill out your form online from any device.
Once recipients fill out the survey, the results come into the software instantly. You can see the collated results charted in the software. You can also export the results to Excel.
How to Get Started in Forms:
Visit Forms.office.com and log into your Microsoft account.
Choose “New Form” or “New Quiz: from the top menu
OR you can choose to explore the built-in templates.
Click “Add New” to add a new form field. You can choose from field types:
Choice (i.e., multiple-choice question)
Text
Rating
Date
Ranking
Likert (a scale that records attitudes/opinions about a topic)
Net Promoter Score® (a scale from “not likely” to “extremely likely”)
Section (separator that can include a title and image)
Enter your questions.
Once finished, click “Send” at the top. You can distribute the survey using the following options:
Link to a web form
Email
QR code
Embed in a web page
Via Facebook or Twitter
View responses on the “Responses” tab
Advantages of Using Microsoft Forms
It’s Included in Microsoft 365 Subscriptions
If you already subscribe to Microsoft 365, then it makes sense to use Forms. It can save you money if you’re using a separate survey tool, like Survey Monkey. It’s easily accessible by signing in with your Microsoft account.
It Saves Time
Sending a survey by email is time-consuming. You have to worry about emails bouncing due to an attachment. You also need to spend time collating all the results as they come in.
Using MS Forms can save you a lot of time. People don’t need to download anything or open an email file attachment. They simply follow your link and fill out the form online. As soon as they fill the survey out, you get the result. Forms also collates all the answers for you.
Get Charted Results Automatically
You can quickly see the results of the survey in meaningful graphs. Forms makes it simple to export to Excel if you want to upload the survey results into another platform.
On the “Responses” tab, you can hover over the result graphs to see the details.
There’s a very low learning curve with Microsoft Forms. The interface is intuitive and simple, so just about everyone can jump in and start using it.
What Are Some Ways You Can Leverage Microsoft Forms?
Annual Customer Satisfaction Survey
Using a web-based survey can increase your response rate from customers. They can fill out your satisfaction survey from any device, making it quick and easy for them.
You can see results instantly. Then, chart them to gain insights into what your business is doing right, and what you can improve upon.
Employee Security Awareness Quiz
Send a security awareness quiz to your employees using Forms. It can be easily integrated into your cybersecurity awareness training. The platform also tells you the average response time per person.
Change Readiness Survey
Change management is a growing focus of many organizations. This is due to the speed of technology-driven transitions. You can use Forms to improve user readiness for change adoption. Create and send out a change readiness survey to affected groups.
Event Registrations
Are you hosting an event? You can easily gather registration details. Send out a Forms link via QR code, social media, text, or email.
Volunteer Registration Form
Embed an MS Forms registration form on your web page to sign up volunteers. The platform will automatically collate different talents or other volunteer information. This helps you better match people’s talents to your needs.
And More
You’ll find more ideas from the Forms templates. Such as:
Competitive analysis study
Post-event feedback survey
Office facility request form
Employee satisfaction survey
Product pricing survey
Food catering request form
Save the date form
Course enrollment form
Would You Like to Get More Out of Microsoft 365?
There is a good chance that your company may be leaving some value on the table with M365. Give us a call today to learn more about our Microsoft 365 support services.
Whether you sell shoes or run an accounting firm, you need some type of technology to operate. Today’s companies aren’t just in the business of selling their own goods and services anymore. They also must master various types of digital tools.
These include software, payment systems, computers, Wi-Fi networks, mobile devices, and more. Companies also need to protect their devices and network.. If that technology isn’t working, it can impact a business significantly.
98% of surveyed organizations say that just one hour of IT downtime costs more than $100,000. The reliance on technology means that every company is now a technology company.
This is the case no matter what products you sell or services you provide. Let’s discuss exactly why this is the case in today’s world.
What Makes Technology a Backbone of Any Business?
1. Technology Is a Critical Part of Business
Even farmers use tech to check commodity prices, sell livestock, and keep their books. Most companies couldn’t operate without their software. Or without databases filled with important information.
IT downtime is so devastating for this very reason. Remember the breaches impacting global meat producer JBS and Colonial pipeline? Those companies had to halt operations because of ransomware attacks.
They both paid the ransom to their attackers so they could begin operating again. Without the technology that’s become a normal part of our day, a lot of companies would close.
2. Customers Expect an Excellent Digital Experience
Customer experience came in first in a survey of top business priorities for the next 5 years. Nearly 46% of respondents said it was at the top of their list.
If a customer has just one bad experience with your company, they will likely go elsewhere. In a digital world, those experiences are often:
Navigating your website
Checkout experience
Appointment scheduling ease
Shipping notifications
Helpfulness of online chat
Response time from customer support
Ability to contact your company via social media
To keep up with consumer expectations in 2023 and beyond, means you need to use technology. From your website to your payment experience, people expect a smooth digital flow.
3. Employees Need Devices to Drive Productivity
How do employees work productivity without the use of a computer, tablet, or mobile device? These devices keep staff connected to each other and your customer data. Devices enable communication and are how much of the work in offices gets done. If they don’t run well, business productivity suffers.
4. AI & Automation Help Companies Stay Competitive
AI and automation help organizations move faster. AI can personalize a consumer shopping experience. Automation can help sales teams close 30% more deals and improve conversions by over 200%.
To stay competitive, companies must integrate technology tools with AI and automation capabilities. This means they need to know the best ways to use these tools. Plus, integrate them well with existing solutions.
5. Information Is Being Generated at a Rapid Pace
Companies generate information digitally at a dizzying pace. Can you imagine what it would be like if you had to go back to all the paper files? You’d need a separate building just for all the filing cabinets.
Files, documents, and customer records are largely digital now. Keeping track of all that information and making it searchable requires technology skills.
6. Vendors/Suppliers Are Leaving Legacy Systems Behind
Think of the vendors you use to run your business. Could you interact with any of them offline only? No email, no digital documents? In most cases, the answer is, “No.”
The companies that you rely on for your business are also “technology companies” in the same way. Most will be leaving behind legacy systems like fax machines and paper documents. Thus, you need to use digital means to interact with them.
7. It’s Difficult to Grow Without Tech Innovation
People are limited by what they can mentally and physically do in a day. Computers and technology have exponentially increased that. They do a lot of the processing and manual work.
The cloud is often touted as leveling the playing field for small businesses. It allows smaller companies to leverage technology to do more affordably.
It’s hard to continue growing your business without the smart use of digital tools. This includes reviewing your technology infrastructure and looking at innovations on the horizon.
8. Business Continuity Needs
Business continuity is about keeping your company running despite any crisis events. One natural disaster could severely impact a building and everything in it. But, if you are storing your data in the cloud and using cloud software, your business can still operate.
Companies that aren’t employing backup systems are at significant risk. Tech solutions create the ability to continue operating from anywhere, increasing business resiliency.
What Does Your Innovation Roadmap Look Like?
Using technology securely and to its fullest can be a full-time job. Give us a call today, we can help take that burden off your shoulders.
Just five or six years ago, VoIP was still considered a “different” type of business phone system. One that wasn’t the norm. But the pandemic changed that way of thinking. Now internet-based phone systems aren’t simply the norm. They’re mandatory for business continuity.
During the pandemic, VoIP and video conferencing have skyrocketed by over 210%. This is largely due to the move to remote work and hybrid offices. Sixty-seven percent of surveyed companies say switching to VoIP helps improve call handling.
So, no longer is the business phone system tied to a physical location. This enables fluid management of a business with staff spread out over many locations.
Additionally, VoIP significantly reduces costs for businesses. The technology is much cheaper to use than a traditional landline-based system. Calling plans are also often less expensive, and a company can add new numbers for very little cost.
VoIP has several helpful features for small businesses. But owners are busy and may not have time to have all of them enabled.
What are the best features to drive efficiency, productivity, and positive caller experience?
Here are some of the best features of cloud-based business phone systems to leverage.
Automated Attendant
In many small companies, the person answering the phone also has a lot of other duties. You can free up that person’s time and give the caller a better experience with an automated attendant.
An auto-attendant acts as a company directory. It will forward calls to the correct department or staff member for you. Record a pleasant greeting and ask the caller a few questions. Such as, “Press or say 1 for sales, 2 for technical support,” etc.
The caller gets the person they need without having to explain why they’re calling twice. Once to the person that answers the phone and once to the person they’re transferred to.
Find Me/Follow Me
What’s the most favorite user feature for VoIP? According to 77% of surveyed employees, it’s the Find Me/Follow Me feature. This includes the ability to use a virtual phone number that is accessible from all devices. Staff can also transfer calls from one device to another with ease.
Whether you are on a PC, in a conference room, or on your smartphone, you can get your calls. This feature reduces friction and allows people to give out a single phone number. Callers can then use that number to reach the person via mobile, home office, or onsite office.
Hold Music
Playing pleasant music while your callers are on hold might seem like a small thing. But it can have a big impact on customer satisfaction and lead generation activities.
We found some eye-opening statistics from a study on hold music versus silence. In the study, researchers kept people on hold for 1 minute. Results showed:
On hold in silence: Over 50% of the callers hung up
On hold with music: Only 13% of the callers hung up
Additionally, 45% of the silent group that did not hang up thought they were on hold for 3-5 minutes. They were on hold for just one minute. While on the music side, 56% of people thought they were on hold for less than one minute.
So, you can see the power of activating that one simple feature of your VoIP system. You may notice happier customers and fewer leads hanging up before they reach anyone.
Voicemail Transcription to Email
When you’re coming out of a meeting, going through a string of voicemails can be frustrating. You have to listen to each one to figure out the people to call back first.
Voicemail to email in VoIP services, provides recorded voicemails emailed to you. This also comes with a transcription of the message. You can quickly glance through the emails and scan the text to rank callbacks. No need to listen to every message first.
Ring Groups
Ring groups are an especially helpful feature if you have a small team. It allows a group of numbers to ring simultaneously until one person in the group picks up.
This means that another staff member may be able to assist a caller, rather than them needing to leave a message. Ring groups are great to set up for sales teams, accounting teams, and customer support teams.
Call Reporting
Another bonus of VoIP phone systems over analog is that you get real-time call reporting. What are your busiest times when you need more staff? Do you have a problem with calls not getting answered fast enough?
Your call reporting can give you insight into those things and more. Make sure you check out these reports and then automate the ones you like so you’ll see them regularly.
Local Support
This isn’t a system feature, but it’s important to have. If you sign up for VoIP from a company halfway around the world, you don’t have any local support when you need it.
Having someone that can come to your office is important. They can set up VoIP desk phones and help you optimize ring groups, mobile apps, and more. Your business phone system is one of the most important pieces of technology you have. Make sure you have the local support you need to keep it operating reliably.
Looking for Local VoIP Solutions?
Get expert VoIP services and local support. We’ll integrate your cloud-based phone system with your entire technology environment. Contact us today for a free consultation.
Data entry can be a real drag for salespeople. The time they spend on administrative tasks is time away from customer interactions. But that data is vital.
It’s important to capture customer orders, quotes, needs, and more. Lead and sales reporting help sales managers know where to direct their attention. Analytics also help drive more efficient ways of closing the deal.
Microsoft has taken up the mantle of this challenge. It is about to launch a new digital experience for sales teams. Microsoft Viva Sales is part of the “Viva” line of applications. These include things like Viva Insights for improved staff wellbeing. As well as Viva Learning for staff development.
The Viva apps natively integrate with MS Teams and the Microsoft 365 ecosystem. They include automation designed to eliminate boring tasks and enable more work engagement.
Viva Sales is a “CRM helper” application. We’ll go through some of the most asked questions about the app, its features, and when you can get it.
What Is Microsoft Viva Sales?
Viva Sales is an application that will provide sales and lead insights. These insights populate throughout Office 365 and Microsoft Teams. The focus of the app is to cut unnecessary manual entry to give sellers more time to sell.
How Does Viva Sales Work? Is It a CRM?
Viva Sales is NOT going to replace your normal CRM platform. Instead, it connects to your CRM and other sales-related apps. It leverages the data from these connections. This makes it easier for salespeople to get the prospect data they need to enable their work.
Salespeople spend approximately 34% of their time on administrative tasks.
Viva Sales Basics
Some of the core advantages of Viva Sales are:
Eliminate Forms: Data entry for sales professionals is greatly reduced. This frees them up for more customer relationship building.
Powerful Data Leveraging: Viva Sales connects to several platforms. This includes non-Microsoft programs and CRMs. The integration allows salespeople to cross-reference data points and gain valuable insights.
AI-Driven Help: Salespeople will get prompts that are AI-driven. These suggestions and reminders help them along in the sales process with a lead.
Interconnected Interface
Microsoft Viva Sales provides sales-specific insights throughout the various M365 applications. Salespeople natively see important customer details, wherever they are. Including in their Outlook Calendar or when in their Microsoft or non-Microsoft CRM.
Tagging is also known as using someone’s “@name” to get their attention. Tagging is a popular software integration used throughout many cloud-based apps. It’s also used within Microsoft 365.
Salespeople can use the familiar tagging function. They can use it to capture data from another M365 application for a prospect or customer. This includes adding someone to a list of customers by using a tag for their Viva Sales name. The system will capture the contextual information on the lead or customer.
Collaborate
Viva Sales makes it easier than ever to collaborate with your team on a sales prospect or customer. You don’t have to chase down information to copy/paste into a message. Use that tagging function to populate lead information from Viva Sales in seconds.
You can also easily edit or open a lead/customer record. No need to look for and open another app. The process gets you where you need to go in as few clicks as possible.
Call Summaries & Integrated Data
One thing that customers and salespeople hate is a lack of understanding. For example, when a salesperson doesn’t know about a recent customer interaction.
This can happen when company communication systems store data from different sources separately. Such as phone call messages being in one place and a customer’s website chat session being in another.
Viva Sales brings all that customer engagement data together into a single view. This allows the salesperson to see call summaries and capture call action items.
Download & Customize
Salespeople that prefer an Excel view of their contact list can get this from Viva Sales. Download lead and customer lists. Customize the application per the organization’s needs.
When Will Viva Sales Be Available?
Microsoft has announced that Viva Sales will be “coming in Q4 2022.” There is no exact date for the launch yet, but you can be sure that we will keep an eye on this!
In the meantime, you can watch a video explaining the application on Microsoft’s site here.
Take Advantage of Microsoft Viva Automation
Microsoft built the Viva suite of digital experience apps for productivity. These apps help employees find information faster, feel more connected, and work more productively.
Now is the perfect time to explore those that have already launched and get ready for Viva Sales.
Contact us today for a free consultation to improve your team’s digital experience.
The shift to remote work over the last two years has caused companies to realign their digital tools. Now, many meetings default to being via video conference rather than in person, and working from home has become commonplace.
Seventy-seven percent of remote workers say they’re more productive working from home (a big reason is fewer distractions). Plus 85% of surveyed managers expect that having teams with remote workers will be the new normal.
But for remote working to work without employees feeling disconnected and customers feeling you’re hard to reach, you need to use cloud communication tools. One of the most popular, which has skyrocketed in popularity, is Microsoft Teams.
Between April 2020 and April 2021, the Microsoft Teams daily active users count rose from 75 million to 145 million.
Teams is an all-in-one communication platform, providing more than just video conferencing or chat. It combines several capabilities into an online work hub for collaboration and communication.
Some of the key features of MS Teams include:
Video and audio calls
Webinar registration & attendance reporting
Channeled team chat
File storage and sharing
In-app collaboration in Word, Excel, PPT, and more
In-app collaboration in 3rd party applications
Tabs that allow teams to link apps and websites inside a channel
Status notification and alerts
Use on all devices
MS Teams Evolution
Originally, Microsoft Teams was available only through a Microsoft 365 Business subscription. Then, to improve the popularity of Teams and compete with video conferencing platforms like Zoom, Microsoft brought out a free version with fewer features in 2018.
This helped the service increase its user base, however, there was a wide gap between the capabilities of the paid version with a Microsoft 365 subscription and the free version. Such as much less support, fewer features, etc.
Microsoft noted that it was missing a vital audience, the small business. Small business owners had a more difficult time fitting into either the free model, with very limited group meeting timing, or the paid model, which required a full M365 subscription.
So, in December of 2021, it brought out the third plan for MS Teams that it is hoping is “just right” for smaller companies that need the same collaboration and communication tools as everyone else. This plan is called Teams Essentials, and you don’t need to sign up for Microsoft 365 to get it.
Comparison of Teams Essentials vs Teams Free vs Teams with an M365 Business Plan
Next, we’ll go through the differences between these three MS Teams plans so you can identify the one that may make the most sense for your company.
Microsoft Teams Free Version
The free version of MS Teams was really brought out to reach the residential and home user crowd. An audience that had been completely missing from the Teams userbase up to that point.
This plan has the following capabilities:
Unlimited group meetings for up to 60 minutes
Up to 100 participants per meeting
5GB of cloud storage per user
Unlimited chat
File sharing, tasks, and polling
Data encryption for calls, files, meetings, chats
Co-authoring capabilities
Ability to add tabs inside group channels
The biggest drawback of using the free version for your business is the 60-minute limit on group video meetings. The 5GB cloud storage also can be limiting for business use of Teams.
Microsoft Teams Essentials
Teams Essentials is $4/user/month and was designed specifically for small businesses that may not want to subscribe to M365, but still need a good cloud collaboration tool to keep their team connected and productive.
This plan has the following capabilities:
Everything in the free version, plus:
Unlimited group meetings for up to 30 hours
Up to 300 participants per meeting
10GB of cloud storage per user
Anytime phone and web support
The additional group meeting time (up to 30 hours) is more than enough to fill any type of meeting need, even those that go on all day. Additionally, users get double the cloud storage space, and the phone and web support ensure your staff has help using the app when needed.
Teams with Microsoft 365
The version of Teams with Microsoft 365 is available with any business plan. The lowest cost plan is $6.00/user/month ($2 more than Essentials). However, the Basic package does not come with downloadable Office apps (Word, Excel, etc.), only the web versions.
The next step up would be M365 Business Standard at $12.50/user/month, which is quite a bit more than the price for Teams Essentials. This one does include the downloadable Office apps.
These plans have the following capabilities:
Everything in the Essentials version, plus:
Office applications (either web or web & downloadable)
All the many M365 cloud apps (OneDrive, Forms, SharePoint, OneNote, and many others)
1TB of cloud storage per user
Webinar hosting
Customer appointment management
Premium security features
If you are planning to use Microsoft Office software and other applications, then it makes sense to get Teams along with an M365 subscription. However, if your business already owns the offline version of the Office suite or does not need it, then Teams Essentials offers a lot of capabilities with a lower price tag.
Need Help Getting MS Teams or Other Cloud Tools Set Up?
Today’s hybrid offices and remote teams need robust collaboration tools to compete. Contact us if you need help getting started with MS Teams or another cloud tool. We’ll be happy to facilitate a custom setup to ensure your staff can hit the ground running.
Any cyberattack is dangerous, but the particularly devastating ones are those on supply chain companies. These can be any supplier – digital or non-digital – of goods and services.
We’ve seen several attacks on the supply chain occur in 2021 that had wide-reaching consequences. These are “one-to-many” attacks where victims can go far beyond the company that was initially breached.
Some recent high-profile examples of supply chain attacks include:
Colonial Pipeline: A ransomware attack caused this major gas pipeline to be shut down for nearly a week.
JBS: The world’s largest supplier of beef and pork products was hit with ransomware that caused plants in at least three countries to shut down for several days.
Kaseya: This software company had its code infected with ransomware, which quickly spread to IT businesses that used its products and to roughly 1,500 of their small business customers.
Why do you need to be worried about supply chain attacks even more so than in the past? Because they’ve been growing and are expected to continue this trajectory.
Supply chain attacks rose by 42% during the first quarter of 2021. A surprising 97% of companies have been impacted by a breach in their supply chain, and 93% suffered a direct breach as a result of a supply chain security vulnerability.
If you’re not properly prepared, then you can be impacted by a breach of software you use or have a vital service or goods supplier go down for several days due to a cyberattack.
As part of any good business continuity and disaster recovery strategy, you should look at supply chain risks in light of the current increase in attacks and formulate a plan.
How Can You Mitigate Your Risk of Losses Due to an Attack on Your Supply Chain?
Identify Your Supplier Risk
You can’t fix what you don’t know is wrong. So, you need to begin by shedding some light on your risk should one of your vendors get hit with ransomware (the current attack of choice on the supply chain) or another type of breach.
Make a list of all your vendors and suppliers, both for goods and services. This includes everything from the cloud services you use to the company that supplies your office products or any raw materials you may use in a product you sell.
Review these vendors to identify their cybersecurity risks. This is something you may need some help with from your IT partner. We can work with you to review vendor security or send them a survey to find out where they stand as to their cybersecurity, and then determine how much that may leave you at risk as one of their customers.
Create Minimum Security Requirements for Digital Vendors
Come up with some minimum security requirements that you can use as a benchmark with your vendors. One way to make this easier is to use an existing data privacy standard as your requirement.
For example, if a vendor is GDPR compliant, then you know they’ve adopted several important cybersecurity standards that protect their business, and yours, from an attack.
Do an IT Security Assessment to Learn Where You’re Vulnerable
If the software you use had a vulnerability that was exploited by hackers to take over a system, how much does that leave your systems at risk? Do you have a regular patch application strategy in place to ensure any software updates are applied right away?
You should have an IT security assessment done if you haven’t done one in over a year. This will help you identify how strong your systems would be at preventing a breach or ransomware infection that was coming from a digital supply chain vendor.
Put Backup Vendors in Place Where Possible
If you sell widgets and have a single supplier for one specific part needed for that widget, you’re at a much higher risk of downtime than if you had two suppliers of that part.
If a key vendor of yours is attacked and can’t fill orders or provide services for a week or more, how will that impact your business? This is what you want to consider when setting up backup vendors.
For example, most companies would consider themselves down and not able to operate without their internet. Having a backup internet service provider can help you avoid lengthy downtime should your main ISP go down.
Look at putting this type of safety net in place for all vendors that you can.
Ensure All Data Kept in Cloud Services is Backed Up in a 3rd Party Tool
Microsoft recommends in its Services Agreement that customers back up their cloud data that is kept in its services (such as Microsoft 365). The policy states, “We recommend that you regularly backup Your Content and Data that you store on the Services or store using Third-Party Apps and Services.”
You should have a backup (in a separate platform) of all data that you store in cloud services, so you’ll be protected in case of a ransomware infection or other data loss or service loss incident.
Schedule A Supply Chain Security Assessment
Don’t be in the dark about your risk. Schedule a supply chain security assessment to learn where you could be impacted in the case of a cyberattack on a supplier.
Unified communications are a go-to solution for business owners looking to streamline their businesses and increase employee productivity in the long term. See how it benefits your business.
Providing high-quality communication channels is crucial for any company. After all, it promotes cross-department collaboration and faster exchange of ideas.
Since phones often don’t suffice for this, many business owners turn to unified communications.
But what exactly is unified communication?
This article explains just that. Read on to discover the main concepts of this approach and how you can use it to help your business achieve success.
Unified communications is an all-in-one platform that unifies phone, video, screen sharing, chat, and file management into a single space. It’s a ready-to-use system that allows for seamless communication in numerous ways.
The system operates as a cloud, making it easily accessible to all team members with access to the internet.
But why should anyone consider switching to unified communications?
There are several reasons, but this is the most crucial:
Business leaders who adopt it would be able to impact their business every day and make it seamless for employees to interact with each other.
That said, we’ll list 5 of the key features of this concept to help you better understand how it can help you scale your business.
The 5 Features
Feature #1. Mobility
When connected to unified communications, all employees can stay connected at all times and from all locations. It doesn’t matter whether they’re working from home, vacationing on a remote island, or sitting in the office. They’ll still be able to chat, receive calls, and more.
Feature #2. Unified Messaging
This allows employees to handle different message types using a single tool. They can easily switch communication modes, depending on their needs.
Feature #3. Conferencing
Whenever you need conferencing tools, you’ll have them in the palm of your hand. You can allow a group of teammates or customers from outside your organization to connect and speak via video or audio from different locations.
Feature #4. Fax Support
Faxes received through unified communications appear as email attachments. This way, users can also receive faxes on their desktops and smartphones.
Feature #5. Presence
This feature lets other users know each other’s status. That means you’ll be able to see when someone is online (Active), busy (Do Not Disturb), or away (Out of the Office).
How Unified Communications Help Business Leaders
So, what are the benefits of using unified communications in your business?
Let’s explore 6 of them below.
Benefit #1. Higher Team Productivity
It’s important for a business owner to boost their team’s workflow and eliminate bottlenecks. Because once they get to do so, productivity will drastically improve.
This can be done thanks to unified communications.
This type of communication makes it easier for team members to save time on various tasks, including:
Faster file sharing that gets rid of email threads for teamwork
Ability to receive calls from any location
Ability to receive voicemails and faxes directly in the email
Single-click video meetings for emergencies
Teams with access to such technologies can be more effective and get more tasks done in a single day. It also helps get rid of communication challenges.
Benefit #2. Lower Communication Costs
Legacy phones and on-site communication tools often cost more than your IT budget should allow.
On the other hand, unified communication relies on the internet for all its activities. This means your phone system turns to Voice Over Internet Protocol (VoIP) and integrates with the rest of the tools. This approach eliminates the need for server and hardware infrastructure creation.
Unified communications also make it super easy to add new users. You can simply do so via an easy-to-use dashboard without having to make service calls.
Finally, the cost of unified communications is the same every month. There won’t be any surprises to your budget.
Benefit #3. Enhanced Customer Service
Whether or not a company is successful greatly depends on the quality of its customer service.
With unified communications, your employees can provide great customer service easier. After all, they can respond to client queries regardless of their location. It’s because all chats, incoming calls, and emails are visible from any device.
You can also integrate all your CRM software on the platform for added benefits.
For example, when a person contacts your business, the person in charge can see all the necessary information and notes related to that client. In the end, they can help them solve issues faster.
Benefit #4. Empowering a Remote Workforce
Thousands of companies have switched to remote work over the past few years. There are plenty of benefits to this approach after all.
However, a constant concern here is ensuring that remote workers have all the tools they need for work.
Thanks to unified communications, all communication aspects are included in a single platform. This means that all your remote worker needs is a stable internet connection to get access to your network and all the features, just like the rest of the team.
Benefit #5. Increasing Organizational Agility
When you increase your team’s productivity, the same follows for the entire organization. The organizational agility reflects the strategic value of unified communications. And the results you achieve impact your business as a whole.
So, to see how this approach benefits your work, you must view unified communications from the management side as well.
Sure, communication has a utilitarian role for management. But when that communication drives productivity, streamlines workflow, and leads to enhanced business outcomes, it’s where you really get to see its value.
Benefit #6. Enhanced Security
The security aspect is crucial for every business. And unified communications enhance the security of a business by integrating all applications into a single platform.
As a result, it becomes straightforward for the IT team to apply specific security policies across all apps. It’s also easier for them to manage security patches and compliance updates since all applications share the same protocols.
Realizing the Power of Unified Communications
Streamlining the processes inside an organization is extremely important in improving the overall performance of its employees. And unified communications allow you to do just that.
With it, you can boost your customer experience and make your team more efficient by integrating your whole communications system into a single platform.
Unified communications will let you and your team make calls, host conferences, send emails, receive faxes, and chat from a single, unified space to make your job (and life) easier.
If you’d like to learn more about implementing unified communications in your business, we’d be happy to help. Reach out to us and we can have a 10-15-minute chat to discuss this topic further.
Design trends are reactions to technological and cultural changes. Product creators follow design trends for a reason — incorporating newer design trends into a product’s design can make the product look fresh and desirable to the target audience, and this creates a substantial competitive advantage.
But the problem with design trends is that they come and go, and it can be hard to know which trend to follow. An incorrect decision can cause a lot of problems. Just imagine that you’ve put a lot of time and effort into incorporating a particular style into your brand guidelines, only to discover that this style is now obsolete.
Now, when it’s almost the end of the year, it’s time to make an educated guess on what we will see in 2020. In this article, I’ve summarized the top 12 most powerful design trends that will dominate in 2020 and beyond.
1. Gradients 2.0
Ultra minimalism dominated product design for a long time. Designers strived to reduce all visual properties and leave only essential objects such as key content and functional elements. As a result, they created products that used exaggerated amounts of white space and practically no color. Ultra minimalism made all interfaces look similar.
Users got bored with dull designs, and designers started to experiment with various visual styles. One particular style that found itself in the spotlight — gradients. In 2018 and 2019, gradients started to replace the flat colors. Gradients add some depth in flat layouts and make them more visually interesting. Both product teams and stakeholders love gradients because branding colors could be used to create them.
Grammarly uses gradients created using their brand colors.
Gradients are a versatile tool. They can be used in various contexts such as a background for content, as color filters over the images or illustrations, or as an accent for functional elements such as the call to action buttons.
Bright gradients are used as background colors, bringing depth and dimension to the UI. Voice shopping interface. Artwork by Gleb Kuznetsov
Gradients look equally good on the large screen of TV or desktop and a small display of mobile devices.
But compared to the gradients used by designers in previous years, the new generation of gradients has different styling. Gradients 2.0 can be subtle (created using muted colors) or loud (created using vibrant colors), but in both cases, they are relatively simple, using a single clear light source and created using one or two colors.
2. Abstract illustrations
It’s a well-known fact that using a custom illustration style is an excellent way to make a brand stand out. Genuine illustrations are part of a product or brand DNA. Competitors can copy your color scheme or typography, but not your illustration style.
Digital illustrations have taken center stage over the past few years. In 2019 we saw a boom of illustrations. All large companies introduced illustrations in their visual language. Here just a few honorable mentions:
Shopify
Illustrations in Shopify
Mailchimp
Illustrations in Mailchimp
Google
Doodles by Google
But recently, it has become apparent that illustrations don’t have the same eye-catching power that they did before. With so many illustration styles around, it becomes hard for the users to match a particular style to a specific company.
In an attempt to make illustrations more effective, designers started to embrace more abstract illustrations styles, and this style will dominate in 2020.
Dropbox’s about page illustrations. Artwork by Justin Tran
However, there is an important thing that designers should remember when working on abstract graphics. It’s vital to make sure that your audience can interpret what you are trying to say. Illustrations that are too abstract won’t have much business value, and they will be more like a work of art rather than a functional element that serves a specific business purpose.
3. Bold fonts
If you visit the websites of industry leaders, you might notice that the headline, not imagery, is the first thing that grabs your attention. Hero headlines aren’t a new trend at all. But the interesting thing is the way those headlines are designed. Have you noticed that many of those headlines are designed with large bold fonts? Heavy fonts put more visual weight to the message and direct the reader to where they should look first. From an aesthetic point of view, bold fonts also give designs a modern and contemporary feel.
Samsung Galaxy Note 10
With the release of Apple iOS 13, bold headlines become an integral part of iOS apps. If we evaluate this design decision in terms of usability, it will be clear that heavy fonts are great for creating contrast (which improves text readability) and visual hierarchy of elements (which improves content comprehension). That’s why bold fonts are so popular among mobile designers.
Travel app home screen UI design by Gleb Kuznetsov
At the same time, when using any heavy or bold font, it’s vital not overuse it. Here are a few things that you need to take into account:
Bold typography can be a little overwhelming when there’s a lot of it to read. If everything is bold, then nothing is bold. That’s why you should try to use these bold fonts only for short pieces of text or headers/subheaders.
Don’t forget about the contrast — a heavy font will have more impact when contrasted against a neutral background.
Use simple fonts. When it comes to text elements, the first thought should always be readability. It’s recommended to use Sans Serif fonts because they scale well. Also, when picking a bold sans-serif font, look for letters with round shape.
4. Geometric Shapes
Geometric shapes are a simple yet powerful asset that allows designers to create more appealing visual compositions. Commonly, geometric shapes are used to create visual dividers between sections.
But in 2019, designers started to find more interesting ways to use geometric objects. Many product teams use geometric shapes to convey a specific feel. For example, soft geometric shapes can help create a futuristic look:
Identity data visual by Gleb Kuznetsov
While sharp lines and edges can convey a brutalist feel:
Future London Academy
This trend works well with other visual design trends, such as gradients and bold fonts.
If you’re considering adding geometric shapes in your design and looking for inspiration, you can find perfect shapes in nature.
5. Emotional design
Design is communication. When we think about communication, we naturally think about delivering and receiving information. But there is one aspect of communication that can easily be missed — emotions. For a long time, product teams were focussed on creating great usability. But today, the focus has shifted towards great usability and the right emotional impact. Companies are quickly moving from neutral design towards a design that has an emotional impact.
Designers have a lot of tools in their toolbox that allows them to create more emotional interactions. For example, you can bake some humor in a design:
Cuberto — Rate a ride experience
Or you could utilize simple animated effects to create delightful micro-interactions.
Humans are visual creatures. For many people, it’s easier to comprehend the information when it’s provided visually, rather than in text. Data visualization is quickly becoming an essential tool for creating visually engaging stories. The stories, like the one you see below, can captivate your audience and make them want to learn more about your brand.
“Show, don’t tell” is a foundational principle of good product design. Imagery plays a crucial role in visual design because it helps the designers to deliver the main idea quickly.
For a long time, web designers have had to use static imagery to convey their main idea. But the situation has changed. High-speed connections make it much easier for web designers to turn their home pages into immersive movie-style experiences. That’s why in 2019, we’ve seen more and more websites that use short video clips on their home pages.
Video makes the experience more live and dynamic. It engages users, and they are more willing to spend time watching clips. Video clips used in a hero section can vary from a few seconds of looped video to full-length preview clips with audio.
For a long time, 3D objects were only used in games and entertainment. With the rise of device processing power, we have 3D objects emerging on regular websites both on desktop and mobile versions. By introducing 3D objects and pseudo-3D objects in web experience, you add realism to interactions.
Bruno Simon’s portfolio is an excellent example of how to pair gradients with 3D objects
9. Scroll-Generated Websites
The power of modern technologies can help us create a lot more than just web experience — they allow us to create immersive visual journeys for our visitors. Scroll-generated websites track the user’s progress as they scroll the page and show contextually-relevant information. Scroll-generated websites use the power of motion and animation effects to capture user attention and introduce dynamism in user interactions. Those effects add an extra layer of meaning into existing content and make it more memorable for users.
AirPods Pro by Apple
10. Dark UI
You may have noticed that some of the largest companies are adding light and dark modes to their products. A dark mode is a low-light user interface that displays mostly dark surfaces. Embracing the dual-colored design trend has two significant benefits to user experience: dark themes help to reduce eye strain by adjusting the brightness of the screen to current lighting conditions, and they conserve the battery power of mobile devices by reducing the use of light pixels.
The ideology of “one-size-fits-all” does not work for 2019 users. Brands are seeking for ways to fine-tune the user experience as meticulously as possible, and a personalized experience has quickly moved from a “nice-to-have” to a “must-have.”
SoundCloud is a music service that considers the preferences of its users and suggests the music that they like. The services do it based on the music you play and tracks you like.
Dual-colored design by Niclas Ernst
With the rise of machine learning and artificial intelligence, it’s becoming much easier to make the user experience more personal.
Popular personalization tactics. Image Colin Eagan.
12. Design Systems
Modern product design is all about speed and quality. Product teams should move fast without losing the quality along the way. Taking into account the fact that a single product usually should be released on multiple platforms, it can be hard to achieve this goal. Design systems are the answer to the scaling needs of the product team.
In 2019, more teams are starting to incorporate a systematic approach to design. While design systems are not a web design trend, they have a significant impact on web design. Thanks to design systems, product teams can reduce repetitive work and, even more important, achieve consistency across all platforms they design for.
Some of the trends you read in this article will be familiar to you, and some might be completely new. But don’t rush to implement all those trends in your products.
No matter how impressive the trends seem to be, it’s important to remember that the mission of the designer should always stay the same: help users achieve their goals by creating more usable products. That’s why fashion should never trump usability. It’s vital to evaluate every trend and implement only solutions that create a better user experience for your users.
ABOUT THE AUTHOR
Nick Babich is a developer, tech enthusiast, and UX lover. He has spent the last 10 years working in the software industry with a specialized focus on development. He counts advertising, psychology, and cinema among his myriad interests.
Are you ready to be a part of a digital transformation in commercial real estate (CRE)? If your answer is yes, then great! It’s important to be aware of the latest CRE technologies so that you can decide what’s best for your business and discover tools to give you an edge over the competition. A pen and paper or a spreadsheet will only get you so far. Today’s technologies will help you stay on top of things as you grow and scale your CRE business.
If you’re not sure whether you want to get involved in new and ever-changing technologies, we get it — change is hard! We understand that you’ve been successfully running your commercial real estate business using the technology you already have. However, as new CRE technologies develop, there’s a whole new set of tools at your disposal. We strongly encourage you to give newer technologies a chance. Here’s why:
1. Cloud-based software makes information easily accessible
Do you ever struggle to access necessary information? Maybe one of your investors needs to know how their investments are performing, but you can’t find the documents you need in order to crunch the numbers for them. Or maybe you need to know the terms of a lease on the spot, but the lease is sitting in your desk drawer in your office on the other side of town. Whether it’s a misplaced file folder, a disappearing document or excessive reliance on a team member to remember certain information, we’ve all been there:
With today’s technology, it’s easier than ever to keep all your crucial information centralized in one place. You can organize and access your portfolio data, tenant information, budgets and lease terms all in one place. With cloud-based technologies, you can even access documents and information from any device.
Having your information easily accessible can save time, which is important when tenants and stakeholders are waiting on you. It also helps with collaboration, because everyone on your team can access information when they need it without having to rely on others.
To get started using cloud-based software, you simply have to find one that meets your needs and import your data. Set it up so that you can reach it from your various devices (e.g., your work computer for when you’re in the office and your phone for when you’re out and about).
2. You can keep communication organized
Have you ever been in this scenario? Someone from your team speaks with a tenant — let’s say the tenant is discussing whether or not they intend to renew their lease in the coming months. Your team member goes on vacation the next week, and you’re wondering whether the tenant is happy in their current lease or not, but you can’t easily find out without repeating the conversation with the tenant.
Now, there are easy-to-use programs that can help you manage tenant relationships in a variety of ways. Your team can quickly and easily record conversations with tenants in a centralized tenant management platform. When combined with friendly and caring management, these types of tools can help your business build better relationships and increase renewal rates and tenant retention.
There are many options for tenant management software, and a simple online search should give you a great place to start. If you have a lot of tenants, this can be a game-changer.
3. You can get automated alerts when something requires your attention
When you’re managing several commercial real estate properties, it’s easy to miss things. Whether it’s a missed rent escalation payment or an imbalance in your real estate portfolio, you need to stay on top of all the small and large issues that require your attention — no matter how many properties you manage.
With today’s technology, you can receive timely, helpful alerts and reminders. With systems like this, you’ll never have to wonder when lease escalations are due or loans are coming up for renewal. This technology allows you to stay in control of your fast-moving business without stressing about the tasks you may have forgotten.
When researching real estate analytics tools, make sure you settle on a solution that provides automated alerts and reminders.
4. You can easily collect and view data to make future predictions
In the past, many landlords had their important information stored either on paper or in disconnected files, making it hard to look at all their data as a whole. And even today, with QuickBooks and other accounting software, most landlords lack the specific algorithms and tools that they need to glean valuable data that would help them make predictions and plans for the future of their CRE business.
Along with keeping your data in a cloud-based centralized location, you should look for CRE analytics software that will let you look at all your data as a whole. When doing your research, we suggest that you schedule a demo (if possible) to see just how your data can be visualized. Is the data organized in a helpful, informative way? If so, that may be the tool you need to better your business.
5. You can focus on growing your CRE business
Today’s software can keep you organized and efficient. It can make it quicker and easier for you to access the necessary documents and data. It can make team collaboration easier. It’ll automatically alert you when there’s an issue that needs your attention, whether that’s a lease renewal, a problem with your portfolio or anything else. In short, CRE software can automatically take care of things that you used to have to manually take care of.
When you automate certain tasks, you can keep your mind and energy focused on what really matters to your business. You won’t get bogged down by the details. You won’t get distracted by the mundane day-to-day tasks. You can keep your sights set on scaling your CRE business. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives.
