These Technologies Can Help You Run Your Small Business Better

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Small businesses face many challenges, but technology can offer solutions. Digital tools can help small business owners simplify operations, increase efficiency, and enhance productivity.

There are many tools available, from innovative software to cutting-edge hardware. The right technology can give small business owners a competitive edge.

However, finding the best options can be daunting. Buying apps just because someone recommended them may not work for you. You need to identify your needs and optimize your solutions.

What are the main obstacles that SMBs encounter with cloud use? According to the 2023 State of the Cloud Report, they are cost management and security. The report also revealed that 47% of SMBs lacked resources and expertise.

We can assist you in selecting the best tech for growth and ROI. Let’s start by looking at some game-changing technologies. These tools can transform the way you run your small business.

Revolutionary Tech Tools for Small Business Owners

Searching for ways to streamline processes, improve communication, or elevate customer satisfaction? Look right here for a range of technology tools designed specifically for SMBs. These solutions possess the power to revolutionize your business’s triumph.

How Cloud Computing Enables Scalability and Flexibility

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Cloud computing enables businesses to store, access, and manage their data more efficiently. Small businesses can benefit from apps like Microsoft 365 and Google Workspace, which offer enterprise-class features that were previously exclusive to large companies.

Microsoft Azure and Amazon Web Services (AWS) are examples of other cloud-based solutions. They offer scalable and flexible computing power to small business owners, who do not need to invest in expensive on-premises infrastructure.

Some of the advantages of cloud computing are:

  • Enhanced collaboration
  • Smooth data backup and recovery
  • Increased accessibility

These features allow you and your team to work from any location and at any time. You can use the cloud to run your entire office, including your phone system, document storage, accounting, customer management, and more. The cloud offers cost-efficient solutions for small businesses of all kinds.

Customer Relationship Management (CRM) Software

CRM software is essential for delivering outstanding customer service in today’s competitive market. CRM platforms such as Salesforce and HubSpot help you centralize customer data and track interactions more effectively. You can also manage customer relationships better with CRM software.

Spreadsheets have their limitations. They require a lot of manual work and are prone to errors. They also lack collaboration features and can cause miscommunication or missed opportunities.

CRM software can enhance your sales process, marketing campaigns and customer support. You can learn more about your customers’ needs and preferences and customize your offerings accordingly. This will boost customer satisfaction and loyalty.

Tools for Smooth and Effective Teamwork

Small businesses need efficient collaboration, especially when their employees work in different locations or remotely. Collaboration tools such as Slack, Microsoft Teams, and Google Workspace enable this. They offer real-time communication, file sharing, and project management solutions.

These platforms unite teams and allow for smooth collaboration, effective task assignment, and streamlined workflows. The apps have features like chat, video conferencing, and document collaboration. These tools keep your team connected and productive, no matter where they are.

E-commerce Platforms for Online Sales

Small businesses can benefit from the growth of e-commerce. They can access more customers and generate more income. They can use platforms like Shopify, WooCommerce, and BigCommerce to build and run their online stores.

These platforms have everything a small business needs to succeed online. They have flexible designs, safe payment options, and easy inventory control. These features help small businesses create a strong online brand. They can offer products or services to customers anywhere.

Using Data Analytics to Make Better Decisions

Data analytics tools are valuable for any business. They can provide insights that inform decision-making. Small business owners can use platforms like Google Analytics and Microsoft Power BI to collect, analyze, and visualize data from various sources.

With data analytics, you can track website traffic, customer behavior, and sales trends. You can also identify opportunities, optimize marketing strategies, and make data-driven decisions. Data insights can help you grow your business.

Data analytics gives small business owners the power to understand their target audience. It also helps them spot areas for improvement quickly. They can then make smarter business choices.

Ask Us About Our Cloud Support to Boost Your Bottom Line

Technology can transform your small business by making your processes faster, your customers happier, and your efficiency higher. But it can be hard to figure out how to use it effectively. You don’t have to do it by yourself.

Let us help.

Give us a call today to schedule a chat about optimizing your cloud efficiency and costs.

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How to Create Insightful Dashboards in Microsoft Power BI

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Data visualization is a powerful tool for communicating complex data. It presents it in a simple, easily understandable format. But it is not enough to simply create a graph or chart and call it a day. To truly make use of information, it is important to create insightful reports. Reports that effectively communicate the story behind the data.

Insightful reports help decision-makers understand key trends and patterns. As well as identify areas of opportunity and make informed decisions. If analytics graphs and bar charts are only telling part of the story, it can lead people to wrong decisions.

Creating holistic and insightful reports requires the use of several data points. One tool that enables this is Microsoft Power BI.

What Is Microsoft Power BI?

Microsoft Power BI is a business intelligence tool. It allows you to connect many data sources to one dashboard. Using Power BI, you can easily model and visualize data holistically.

The platform has over 500 different data connectors. These connectors can tap into sources such as Salesforce, Excel, Azure, and more. Users can leverage pre-built report templates to save time in creating data-rich reporting. Teams can also collaborate and share dashboards virtually.

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Tips for Designing Great Data Visualization Reports

Getting started in Microsoft Power BI entails:

  • Signing up for the software
  • Connecting your data sources
  • Using its tools to create report visualizations

But creating great reports goes beyond that. Below, we’ll go through several tips and best practices for getting the most out of your Power BI output.

Consider Your Audience

You should design reporting dashboards with the end user in mind. What is it that this audience wants to see? Are they looking for bottom-line sales numbers? Or do they want to cover insights that can help target productivity gaps?

The use of clear and concise language and effective visualizations are important. These help to highlight the key takeaways from the data. Customize reports to the audience’s level of technical expertise and business goals.

Don’t Overcomplicate Things

Many times, less is more. If you find that your dashboard looks crowded, you may be adding too many reports. The more you add, the more difficult it is to read the takeaways from the data.

Remove all but the most essential reports. Look for ways to include different data sets in a single report, such as using stacked bar charts. Dashboards should show important data at a glance, so do your best to avoid the need to scroll.

Try Out Different Chart Types

Experiment with presenting your data in different ways. Flip between bar, pie, and other types of charts to find the one that tells the story the best. When building a new dashboard for your organization, get some input. Ask those who will review the reports which chart type works best for them.

Get to Know Power Query

Power Query is a data preparation engine. It can save you a lot of time in developing insightful reports. This engine is used in Microsoft tools like Power BI and Excel.

Take time to learn how to leverage this tool for help with:

  • Connecting a wide range of data sources to the dashboard
  • Previewing data queries
  • Building intuitive queries over many data sources
  • Defining data size, variety, and velocity

Build Maps with Hints to Bing

Bing and Power BI integrate, allowing you to leverage default map coordinates. Use best practices to leverage the mapping power of Bing to improve your geo-coding.

For example, if you want to plot cities on a map, name your columns after the geographic designation. This helps Bing identify exactly what you’re looking for.

Tell People What They Are Looking At

A typical comment heard often when presenting executives with a new report is, “What am I looking at?” Tell your audience what the data means by using features like tooltips and text boxes to add context.

Just one or two sentences can save someone 5-10 minutes of trying to figure out why you gave them this report. That context can get them to a decision faster. It also helps avoid any confusion or misunderstandings about the data.

Use Emphasis Tricks

People usually read left to right and from top to bottom. So put your most important chart at the top, left corner. Follow, with the next most important reports.

If you have specific numbers that need to stand out, increase the font size or bold the text. This ensures that your audience understands the key takeaways.

Use can also use colors to emphasize things like a “High, Mid, Low.” For example, a low level of accidents could be green, a mid-level in yellow, and a high colored red. This provides more visual context to the data.

Need Help with Power Bi or Other Microsoft Products?

We can help you get started or improve your use of Microsoft 365, Power BI, and more. Give us a call today to schedule a chat about leveraging this powerful platform.

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This Article has been Republished with Permission from The Technology Press.

Data Backup Is Not Enough, You Also Need Data Protection

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The need to back up data has been around since floppy disks. Data loss happens due to viruses, hard drive crashes, and other mishaps. Most people using any type of technology have experienced data loss at least once.

There are about 140,000 hard drive crashes in the US weekly. Every five years, 20% of SMBs suffer data loss due to a major disaster. This has helped to drive a robust cloud backup market that continues to grow.

But one thing that’s changed with data backup in the last few years is security. Simply backing up data so you don’t lose it, isn’t enough anymore. Backing up has morphed into data protection.

What does this mean?

It means that backups need more cybersecurity protection. They face threats such as sleeper ransomware and supply chain attacks. Cloud-based backup has the benefit of being convenient, accessible, and effective. But there is also a need for certain security considerations with an online service.

Companies need to consider data protection when planning a backup and recovery strategy. The tools used need to protect against the growing number of threats.

Some of the modern threats to data backups include:

  • Data Center Outage: The “cloud” basically means data on a server. That server is internet accessible. Those servers can crash. Data centers holding the servers can also have outages.
  • Sleeper Ransomware: This type of ransomware stays silent after infecting a device. The goal is to have it infect all backups. Then, when it’s activated, the victim doesn’t have a clean backup to restore.
  • Supply Chain Attacks: Supply chain attacks have been growing. They include attacks on cloud vendors that companies use. Those vendors suffer a cyberattack that then spreads throughout their clients.
  • Misconfiguration: Misconfiguration of security settings can be a problem. It can allow attackers to gain access to cloud storage. Those attackers can then download and delete files as they like.

What to Look for in a Data Protection Backup System

Just backing up data isn’t enough. You need to make sure the application you use provides adequate data protection. Here are some of the things to look for when reviewing a backup solution.

Ransomware Prevention

Ransomware can spread throughout a network to infect any data that exists. This includes data on computers, servers, and mobile devices. It also includes data in cloud platforms syncing with those devices.

95% of ransomware attacks also try to infect data backup systems.

It’s important that any data backup solution you use have protection from ransomware. This type of feature restricts automated file changes that can happen to documents.

Continuous Data Protection

Continuous data protection is a feature that will back up files as users make changes. This differs from systems that back up on a schedule, such as once per day.

Continuous data protection ensures that the system captures the latest file changes. This mitigates data loss that can occur if a system crashes before the next backup. With the speed of data generation these days, losing a day’s worth of data can be very costly.

Threat Identification

Data protection incorporates proactive measures to protect files. Look for threat identification functions in a backup service. Threat identification is a type of malware and virus prevention tool.

It looks for malware in new and existing backups. This helps stop sleeper ransomware and similar malware from infecting all backups.

Zero-Trust Tactics

Cybersecurity professionals around the world promote zero-trust security measures. This includes measures such as multi-factor authentication and application safelisting.

A zero-trust approach holds that all users and applications need ongoing authentication. So, just because a user is logged into the system today, doesn’t mean they are completely trusted.

Some of the zero-trust features to look for include:

  • Multi-factor authentication
  • Distinct file and folder permissions
  • Contextual authentication
  • Verification of permissions for file changes

Backup Redundancy

If you back up to a USB drive or CD, you have one copy of those files. If something happens to that copy, you could experience data loss.

Cloud backup providers should have backup redundancy in place. This means that the server holding your data mirrors that data to another server. This prevents data loss in the case of a server crash, natural disaster, or cyberattack.

Air Gapping for More Sensitive Data

Air gapping is a system that keeps a copy of your data offline or separated in another way. This would entail making a second backup copy of your data. Then, putting it on another server. A server disconnected from external sources.

This is a feature that you may want to seek out if you deal with highly sensitive data. It helps to ensure that you have at least one other copy of your backup. A copy walled off from common internet-based attacks.

Need Help With Secure Backup & Data Protection Solutions?

Have you updated your backup process for today’s threats? Give us a call today to schedule a chat about data backup and protection.

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This Article has been Republished with Permission from The Technology Press.

Lead Your Business More Effectively by Implementing Unified Communications

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Unified communications are a go-to solution for business owners looking to streamline their businesses and increase employee productivity in the long term. See how it benefits your business.

Providing high-quality communication channels is crucial for any company. After all, it promotes cross-department collaboration and faster exchange of ideas. 

Since phones often don’t suffice for this, many business owners turn to unified communications. 

But what exactly is unified communication?

This article explains just that. Read on to discover the main concepts of this approach and how you can use it to help your business achieve success. 

What Is Unified Communications?

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Unified communications is an all-in-one platform that unifies phone, video, screen sharing, chat, and file management into a single space. It’s a ready-to-use system that allows for seamless communication in numerous ways. 

The system operates as a cloud, making it easily accessible to all team members with access to the internet. 

But why should anyone consider switching to unified communications?

There are several reasons, but this is the most crucial: 

Business leaders who adopt it would be able to impact their business every day and make it seamless for employees to interact with each other. 

That said, we’ll list 5 of the key features of this concept to help you better understand how it can help you scale your business. 

The 5 Features

Feature #1. Mobility

When connected to unified communications, all employees can stay connected at all times and from all locations. It doesn’t matter whether they’re working from home, vacationing on a remote island, or sitting in the office. They’ll still be able to chat, receive calls, and more.

Feature #2. Unified Messaging

This allows employees to handle different message types using a single tool. They can easily switch communication modes, depending on their needs. 

Feature #3. Conferencing 

Whenever you need conferencing tools, you’ll have them in the palm of your hand. You can allow a group of teammates or customers from outside your organization to connect and speak via video or audio from different locations. 

Feature #4. Fax Support

Faxes received through unified communications appear as email attachments. This way, users can also receive faxes on their desktops and smartphones. 

Feature #5. Presence

This feature lets other users know each other’s status. That means you’ll be able to see when someone is online (Active), busy (Do Not Disturb), or away (Out of the Office). 

How Unified Communications Help Business Leaders

So, what are the benefits of using unified communications in your business? 

Let’s explore 6 of them below. 

Benefit #1. Higher Team Productivity

It’s important for a business owner to boost their team’s workflow and eliminate bottlenecks. Because once they get to do so, productivity will drastically improve. 

This can be done thanks to unified communications. 

This type of communication makes it easier for team members to save time on various tasks, including:

  • Faster file sharing that gets rid of email threads for teamwork
  • Ability to receive calls from any location
  • Ability to receive voicemails and faxes directly in the email
  • Single-click video meetings for emergencies

Teams with access to such technologies can be more effective and get more tasks done in a single day. It also helps get rid of communication challenges. 

Benefit #2. Lower Communication Costs

Legacy phones and on-site communication tools often cost more than your IT budget should allow.

On the other hand, unified communication relies on the internet for all its activities. This means your phone system turns to Voice Over Internet Protocol (VoIP) and integrates with the rest of the tools. This approach eliminates the need for server and hardware infrastructure creation. 

Unified communications also make it super easy to add new users. You can simply do so via an easy-to-use dashboard without having to make service calls. 

Finally, the cost of unified communications is the same every month. There won’t be any surprises to your budget. 

Benefit #3. Enhanced Customer Service

Whether or not a company is successful greatly depends on the quality of its customer service. 

With unified communications, your employees can provide great customer service easier. After all, they can respond to client queries regardless of their location. It’s because all chats, incoming calls, and emails are visible from any device. 

You can also integrate all your CRM software on the platform for added benefits. 

For example, when a person contacts your business, the person in charge can see all the necessary information and notes related to that client. In the end, they can help them solve issues faster.

Benefit #4. Empowering a Remote Workforce

Thousands of companies have switched to remote work over the past few years. There are plenty of benefits to this approach after all. 

However, a constant concern here is ensuring that remote workers have all the tools they need for work. 

Thanks to unified communications, all communication aspects are included in a single platform. This means that all your remote worker needs is a stable internet connection to get access to your network and all the features, just like the rest of the team. 

Benefit #5. Increasing Organizational Agility

When you increase your team’s productivity, the same follows for the entire organization. The organizational agility reflects the strategic value of unified communications. And the results you achieve impact your business as a whole. 

So, to see how this approach benefits your work, you must view unified communications from the management side as well. 

Sure, communication has a utilitarian role for management. But when that communication drives productivity, streamlines workflow, and leads to enhanced business outcomes, it’s where you really get to see its value.

Benefit #6. Enhanced Security

The security aspect is crucial for every business. And unified communications enhance the security of a business by integrating all applications into a single platform. 

As a result, it becomes straightforward for the IT team to apply specific security policies across all apps. It’s also easier for them to manage security patches and compliance updates since all applications share the same protocols. 

Realizing the Power of Unified Communications 

Streamlining the processes inside an organization is extremely important in improving the overall performance of its employees. And unified communications allow you to do just that. 

With it, you can boost your customer experience and make your team more efficient by integrating your whole communications system into a single platform. 

Unified communications will let you and your team make calls, host conferences, send emails, receive faxes, and chat from a single, unified space to make your job (and life) easier. 

If you’d like to learn more about implementing unified communications in your business, we’d be happy to help. Reach out to us and we can have a 10-15-minute chat to discuss this topic further. 

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This Article has been Republished with Permission from The Technology Press.